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Industry News: News

Google Trends for the aesthetic practice

Monday, February 4, 2019   (1 Comments)
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Google’s publicly available and free-to-use analytic tool, Google Trends, can help cosmetic physicians gauge consumer cosmetic procedure interests, curiosities, misperceptions and decision making, according to a study recently published in Plastic and Reconstructive Surgery (PRS). 

In a study-related discussion in the same PRS issue, Brian K. Brzowski, M.D., writes that many surgeons report they spend $4,000 to $5,000 a month on search engine optimization — not to mention the tens of thousands of dollars yearly that website design and management can cost a practice.

Read more at The Aesthetic Channel >>


kurt tamaru says...
Posted Thursday, February 14, 2019
At Aesthetics Medical Management and the Beauty Lounge Medspa, we have reduced our website and traditional marketing spend by utilizing the power of social media influencer in or practice. While SEO is still critical to finding answers to consumer questions about your services, social media influencers can create an emotional and experiential bond to your practice when done right.

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