Day 1 | Saturday, June 1st | The Medical Spa Leadership Workshop
8:45 - 9:00 am | Continental Breakfast and Registration
9:00 - 10:00 am | Welcome and Opening Session: Building Leaders From Scratch—How Today’s Leaders Will Shape Tomorrow’s $10 Billion Medical Spa Market
This is one of the only industries in which thinking compassionately about others and improving their lives can make you rich. How do you balance the opportunity to build million-dollar brands with the responsibility you have for others’ appearance, confidence, and self-worth? The answer lies in how you position yourself, and what you project to your patients and your team. Although there are many techniques and processes that, if employed, will increase your bottom line, the key to leadership and success in this industry is conveying compassion toward others. And if you do that, success will follow.
- What defines success in this industry? Money? Results?
- How much money can you actually make? How much money should you make?
- What do the best medical spa leaders do to build successful brands?
- The case for expansion vs. the case for staying small.
10:00 am - 2:00 pm | Performance Intelligence—Take Your Leadership to the Next Level
Performance Intelligence, the principles of sport psychology brought to the business world, helps leaders evaluate how “smart” they are about how well they perform. This approach effectively trains and coaches leaders to take their professional game to the next level. Performance Intelligence is simple at its core: thoughts lead to actions, actions lead to results. When a leader’s thoughts and actions are in alignment, they can achieve consistent, elite performance results. Whether you are seeking to advance your personal leadership, more effectively lead your medical aesthetic team, or grow your medical aesthetic business, you will learn how to train your mental game to fulfill those goals. This workshop will focus on the thinking techniques to decrease doubt, close the confidence gap and perform your best when it matters most.
We will focus on your past performances. Acknowledging those successes and failures allows you to apply those experiences and chart an improved success trajectory. Through that lens, we will focus on the four essential elements of an effective leader’s plan:
- Vision: A clear picture of the future state you want to realize and are committed to achieving.
- Strategy: The three priority areas of focus consistently used to achieve your vision.
- Identity: The unique mix of your personality, strengths, gifts and talents that equip you to carry out your strategy.
- Purpose: The greater passion that motivates you and calls you forward to action and effectiveness.
You will have a greater understanding of your leadership strengths and purpose, commitment to a compelling vision, and confidence in the strategy to fulfill your greatest professional vision.
10:00 am – 12:00 pm | Leadership Training
12:00 - 1:00 pm | Lunch/Visiting With Vendors
1:00 - 3:00 pm | Leadership Training
After Day 1, you will be prepared for the balance of the Next! Level agenda as it builds on the Performance Intelligence foundation by equipping you to more confidently execute your business toward the success you desire.
3:00-5:00pm | Next! Level Activity: Golf/Whitewater Rafting
Day 2 | Sunday, June 2nd | Medical Spa Success Analytics
6:30 - 7:30 am| Answer the Bell: Yoga in the Mountains
8:30 - 8:45 am| Continental Breakfast
8:45 - 9:15 am | Opening Remarks
9:15 am - 12:45 pm | The Systems, Processes and Tools the Best Medical Spas Use
Take a deep dive into what makes the best medical spas special. What structures, systems, and processes do they use that are different? What do they focus on? What metrics do they track? If you want to become a top medical spa, what better way than to learn from those who have already done it? Topics in this section include:
9:15 - 9:35 am | The Medical Spa Eco-System
9:35 - 9:55 am | Monthly Memberships That Build Loyalty and Revenue
9:55 - 10:10 am | BREAK
10:10 - 10:30 am | How to Protect your Business Interests: Confidential Information, Covenants Not to Compete and Non-Solicitation Agreements
10:30 -10:50 am | The Money-maker—Consultations That Sell Themselves
10:50 - 11:10 am | Building a Brand Through One Treatment
11:10 - 11:30 am | How to Balance Efficiency and Patient Satisfaction
11:30 - 11:50 am | Social Media Posting and Influencing
11:50 am - 1:00 pm | Lunch
1:00 - 2:30 pm | Success Stories Roundtable
Learn from medical spa owners who have experienced more than $3 million in revenue as they share their stories. Then, engage in a lively conversation about what makes a successful medical spa, the factors essential to their success, and the future of aesthetics.
3:00 - 5:00 pm | Next! Level Activity: Ziplining/Hiking
Day 3 | Monday, June 3rd | Looking Inward - Success Breakouts
8:00 - 8:30 am | Continental Breakfast
8:30 - 10:00 am | Measuring Success Metrics
In this session, the group will review the top metrics the best medical spas focus on and measure and reveal some of their top and bottom line numbers. This is a great opportunity to learn important lessons from others’ successes and challenges. Learn about:
- Income vs. expense/annual revenue/gross profit margin
- Payroll expenses
- Marketing expenses
- High-ROI treatments
- ROI on providers and treatments
- Metrics to review every day, month, quarter, year
Based upon these numbers, what can be learned? What can be improved upon? Made more efficient?
10:00 - 10:15 am | Break
10:15 - 12:00 pm | Success Metrics Breakouts
Session Leader: Alex R. Thiersch, JD
Attendees break into small groups and each group goes over their own numbers in the same format as the morning success stories. During this time, the groups review certain predetermined metrics and discuss, as a group, what they mean and how each medical spa can improve. Each group will have one leader to help guide the discussion and make observations on the numbers.
12:00 - 2:00 pm | Final Next! Level Activity