By: Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association (AmSpa)
While medical spa services command higher prices than traditional spa treatments, medical spa owners and operators shouldn’t overlook aesthetician services. These can be lucrative opportunities for added services for your patients, increasing both retention and profitability of your med spa practice.
What Can Aestheticians Do For You?
According to the American Med Spa Association’s 2017 Medical Spa State of the Industry Report, aesthetician services were one of the leading revenue-generators in medical spas. These treatments can include facials, aesthetician-grade chemical peels, and waxing, to name a few. This category also includes Hydrafacials, which is one of the fastest-growing treatments in medical spas regardless of practitioner type.
In many states, treatments such as microneedling and dermaplaning are considered to be the practice of medicine. Because of this, they should only be done by a licensed medical professional. However, there are some situations in which a person holding an aesthetician license may perform these procedures.
Microblading is also a treatment that individuals holding aesthetician licenses perform in many states. State laws can vary regarding this procedure, but it is often categorized as permanent makeup and, with some additional training, these practitioners can often offer this service in medical spas.
Contact an attorney familiar with medical aesthetic laws in your state for more information on microneedling, dermaplaning, or microblading. (AmSpa members can take advantage of their annual complimentary compliance consult with the law firm of ByrdAdatto, or check their medical aesthetic state legal summary.)
To add these aesthetician services to your medical spa, first be sure that the practitioners you hire are properly licensed to perform these treatments. This should be of paramount importance for all of your service providers, whether offering beauty services or medical treatments. In-depth training and proper licensure ensures that your patients are getting the best possible services and results, and also protects your staff and business against fines and other punishments from regulatory agencies.Your business will also need to obtain an establishment license for these procedures, and that license must be displayed in your facility during business hours. Additionally, be sure to double check with your insurance-provider to make sure you are covered to offer these additional treatments. Assuming that your other business housekeeping is in order (LLC, tax ID, etc.), you should now be set to offer another tier of services to your clients.
Posted By Administration,
Wednesday, March 7, 2018
By Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association (AmSpa)
The industry impact of Millennials as medical spa patients is just beginning to be felt, as “The Selfie Generation” currently accounts for about 20% of aesthetic patients. As this demographic ages it promises to offer a lot of potential clients as the growth of social media has led to increased comfort with the idea of medical aesthetic treatments, causing the average age of first treatments to plummet for many procedures. For all of the possibilities presented by this age group, the digital natives of Generation Z present even an greater opportunity in the long run.
Generation Z is typically defined as beginning with people born in the mid-to-late 1990s, so the oldest Zers are currently in their late teens. It may be difficult for many of us to imagine, but most of Generation Z cannot remember a time before 9/11. They grew up in a world where the U.S. has always been at war, where a crippling recession caused by corporate greed cost millions of people their jobs and livelihoods, and where deep-seated political turmoil is a fact of life.
They’ve been raised on technology and know how to use social media more effectively than anyone else, but while Millennials are (probably unfairly) seen as being more passive and self-interested, Generation Z seems determined to fix the problems caused by those who came before. It also is worth pointing out that Generation Z is a larger group than the Millennials.
Of course, it also should be noted that they also have very short attention spans, and their independent mind-sets can sometimes lead to problems, but these quirks are part of the package and, sooner or later, everyone is going to need to learn how to deal with it.
In the context of the medical aesthetic industry—and every other business, quite frankly—it is important to learn what matters to Generation Zers. Today, the majority of marketing is still directed at Baby Boomers, Generation X, and Millennials, and for good reason, since these groups are the ones that are earning (or have earned) money to spend. But in the very near future, Generation Z is going to be flexing its financial muscle and, when it does, it’s going to make an enormous impact on the economy. Therefore, it is up to businesspeople to do whatever they can to find out how best to market to Zers.
Unfortunately, that information isn’t necessarily available yet, since Generation Z is only now beginning to enter the workforce en masse, but medical spa owners and operators should at the very least be aware of the seismic shift that may be on the way and do whatever they can to keep track of emerging trends in Gen Z business. AmSpa will of course be following this story from a medical aesthetic perspective, and you should check out publications such as Inc to learn about broader business trends.
Businesspeople underestimate these young people at their peril, so be sure to learn all you can about them.
Just how well do you know the medical spa industry and the clients that you serve? Would you be surprised to learn that Chemical Peels are the number one service provided in a medical spa? AmSpa's 2017 Medical Spa State of the Industry Report is here to help you decide on which treatments to offer, and how you can receive the biggest return on your investment.
Let's take a look at the Top 5 Most Popular Medical Spa Treatments:
1. Chemical Peels
A chemical peel is a technique used to improve the appearance of the skin on the face,
neck or hands. A chemical solution is applied to the skin that causes it to exfoliate and
eventually peel off. The new, regenerated skin is usually smoother and less wrinkled
than the old skin.
2. Aesthetician Services
Aesthetician services involve skin care and beauty treatments such as facials, makeup
applications, and hair removal through electrolysis, waxing or other techniques.
3. Botox and Filler Injections
The injection of botulinum toxin--commonly known as Botox, Dysport or Xeomin--
has become very popular for reducing wrinkles and rejuvenating the aging face. First
granted U.S. Food and Drug Administration (FDA) approval to treat frown lines in 2002,
Botox remains one of the most popular cosmetic procedures on the market, and its
popularity continues to rise.
Microdermabrasion skin rejuvenation is used as a method of exfoliation, as well as to
treat light scarring, discoloration and sun damage, and stretch marks. Treatments include
using a minimally abrasive instrument to gently sand your skin, removing the thicker,
uneven outer layer.
5. Photo-facial pulsed light (IPL)
Intense-pulsed light (IPL) is a technology used in various skin treatments, including hair
removal and photofacials. A handheld flashgun is passed across the skin, delivering a
spectral range of light that targets the hair or skin issue. These types of treatments may
also be called laser skin rejuvenation, photorejuvenation, or laser resurfacing.
Here's an infographic from the report that shows how all Medical Spa treatments measure up.
AmSpa members receive a complimentary copy of the report's executive summary. Join today and receive your copy!