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One Week Until The Medical Spa Show in Las Vegas

Posted By Administration, Friday, January 24, 2020

medical spa show

The Medical Spa Show is only a week away, and there’s still time to make your plans to join the more than 1,000 people who have already registered. It takes place from January 31 – February 2, 2020—with Thursday Pre-show Education on January 30—at the Aria Hotel & Casino in Las Vegas. Regular registration ends on Tuesday, January 28, so if you’re considering attending, make sure to complete your registration by then—the cost for onsite registration is higher than if you register in advance.

The Medical Spa Show features six concurrent tracks of education—including two tracks of sponsored education—and an Expo Hall featuring more than 120 exhibitors demonstrating the medical aesthetic industry’s newest and most exciting products and services. Of course, it also features the industry’s best parties, and it’s a great place to network with fellow medical aesthetic professionals and industry leaders. There's something at the show that will help each member of your team, so bring them all to maximize the show's benefits!

What’s more, AmSpa Members can attend Thursday night’s Members Meeting, sponsored by Allergan—featuring influential, inspirational podcast superstar Cathy Heller—and everyone can come to the Opening Night Party on Friday night. Finally, after the regular show program ends on Sunday, AmSpa will present Live Cadaver Training: Facial Anatomy Course, taught by Jonathan M. Sykes, MD, for an additional fee for Medical Spa Show attendees who wish to learn more about what their injectables are actually doing. (Click here to learn more.)

Be sure to register today to reserve your space in the sessions you want to attend—several sessions are already at capacity, and others are nearing it, so don’t wait! Click here to begin the registration process right now!

We at AmSpa hope to see you in Las Vegas next weekend! It promises to be the biggest, best Medical Spa Show yet!

Tags:  Business and Financials  Med Spa Law  Med Spa Trends  The Medical Spa Show 2020 

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LAST CHANCE! Book a Room at the Vdara Hotel & Spa as Part of the MSS Room Block TODAY!

Posted By Administration, Monday, January 13, 2020

vdara

The Medical Spa Show—which takes place January 31 – February 2, 2020, at the Aria Resort & Casino in Las Vegas—is the premier conference and trade show for noninvasive medical aesthetics, and if you’re planning to attend, you’ll need somewhere to stay. Unfortunately, finding a hotel room in Las Vegas for that weekend is becoming more difficult by the day. In fact, The Medical Spa Show’s original room block at the Aria sold out before it closed.

However, AmSpa has been able to secure an additional room block at the nearby Vdara Hotel & Spa. This block closes at 5pm Central today and definitely will be the final room block offered for The Medical Spa Show. If you want to attend but haven’t yet solidified your plans, you need to register and book your room today to take advantage of this offer.

The Vdara Hotel & Spa is located just across Harmon Avenue from the Aria, and is connected to the Aria via the ARIA Express Tram, which runs from 8am to 4am daily; the ARIA Express Tram is on an elevated electronic track that connects the Aria, the Bellagio, the Vdara, the Park MGM and The Shops at Crystals.

Hotel rooms in Las Vegas are selling out over Medical Spa Show weekend—which also happens to be Super Bowl weekend—and this offer allows show attendees to secure a luxurious room at a great price.

Again, this is your last chance to book a room through a Medical Spa Show room block. After the room block closes at 5pm Central, there will be no further accommodations offered in conjunction with the show.

After you register for the show, you’ll receive the link to book in this limited block in your confirmation email; if you have already registered and still need a room, log into your account and book your room from there.

Tags:  The Medical Spa Show 2020 

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Learn from the Top 100 Injectors in America

Posted By Eric Atienza, Monday, December 16, 2019
Updated: Monday, December 16, 2019

botox injection

This year’s list of the Top 100 Best Injectors in America is out, and several of them are ready to share tips on how they became the best at The Medical Spa Show 2020. From January 31 – February 2, 2020, learn how industry-leading injectors built their practices. See the full agenda here!

George Baxter-Holder, ARNP, DNP, CANS, SkinSpirit, Bellevue, WA

PANEL: Up and Coming Treatment Trends Panel: The Good, the Bad and the Ugly

Track: Clinical Practice and Technique: Today's Clinical Landscape

Friday, January 31, 1:40 – 2:40pm

PANEL: The All-Star Injector Panel: Tips and Tricks from Today's Top Injectors

Track: Clinical Practice and Technique: Injectables

Saturday, February 1, 9 – 10am

Patrick Bitter Jr., MD, Advanced Aesthetic Dermatology, Los Gatos, CA

Staying Competitive in the Era of Discounts

Track: The Business of Med Spas
Friday, January 31, 1:05 – 1:30pm

Top Trends in Laser and Light Therapy

Track: Clinical Practice and Technique: Today's Clinical Landscape
Friday, January 31, 4:25 – 4:50pm

PANEL: The All-Star Injector Panel: Tips and Tricks from Today's Top Injectors

Track: Clinical Practice and Technique: Injectables
Saturday, February 1, 9 – 10am

“Botox Josh” Davis, RN, BSN, Whisper Wood, Brentwood, TN

Community Over Competition: We’re Stronger Together

Track: Marketing & Social Media
Friday, January 31, 2:15 – 2:40pm

PANEL: The Freshest Tips and Tricks for Social Media Today

Track: Marketing & Social Media
Saturday, February 1, 3:55 – 4:55pm

PANEL: Social Media 101

Track: Social Media 101
Sunday, February 2, 10 – 11am

Hear more from Botox Josh!
Medical Spa Insider Episode 17: Looking Beyond the Bottom Line (With Profitable Results)

Kay Durairaj, MD, FACS, Beauty by Dr. Kay, Pasadena, CA

Lift, Definition, and Collagen Stimulation with Radiesse

Track: Sponsored Education
Saturday, February 1, 10:45 – 11:10am

Kelly Gibbs, RN, BSN, CANS, Beauty Co., Raleigh, NC

The Perfect Lips with Demo

Track: Clinical Practice and Technique: Injectables
Saturday, February 1, 1:50 – 2:50pm

PANEL: The Freshest Tips and Tricks for Social Media Today

Track: Marketing & Social Media
Saturday, February 1, 3:55 – 4:55pm

How Do you Become a Social Media Influencer in Your Community?

Track: Social Media 101
Sunday, February 2, 8 – 8:25am

PANEL: Social Media 101

Track: Social Media 101
Sunday, February 2, 10 – 11am

Hear more from Gibbs!
Medical Spa Insider Episode 24: When You’re Offered a Seat on the Rocket Ship

Kevin Harrington, MSN, APRN, FNP-C, Face-Time Aesthetics, Fruitland Park, FL

PANEL: Up and Coming Treatment Trends Panel: The Good, the Bad and the Ugly

Track: Clinical Practice and Technique: Today's Clinical Landscape
Friday, January 31, 1:40 – 2:40pm

Shelby Miller, DNP, FNP-C, Ruma Aesthetics, Sandy, UT

How I Made $1 Million in Revenue from Instagram

Track: Marketing & Social Media
Saturday, February 1, 2:25 – 2:50pm

PANEL: The Freshest Tips and Tricks for Social Media Today

Track: Marketing & Social Media
Saturday, February 1, 3:55 – 4:55pm

Hear more from Miller
Medical Spa Insider Episode 35: How to Make $1.5 million in Revenue from Instagram

Anil Rajani, MD, Rajani MD, Portland, OR

The Latest on PRP and PRF Procedures

Track: Clinical Practice and Technique: Rejuvenating Technologies
Saturday, February 1, 1:15 – 1:40pm

Jonathan Sykes, MD, The Roxbury Institute, Beverly Hills, CA

Live Cadaver Training: Facial Anatomy Course

Track: Post-show Education
Sunday, February 2, 12:30 – 3:30pm

Steven F. Weiner, MD, The Aesthetic Clinique, Santa Rosa Beach, FL

Learn how Dr. Weiner turned IV Therapy into a marketing engine for his medical spa.

Building and Operating a Successful IV Therapy Practice

Track: Clinical Practice and Technique: Rejuvenating Technologies
Brittany Brock, PA-C, and Nikki Willmott, RN, The Aesthetic Clinique
Saturday, February 1, 9:35 – 10am

Hear more from Dr. Weiner.

Medical Spa Insider Episode 34: Plastic Surgeon Turned Med Spa Owner Reflects on Success

Click here to see the full list of Top 100 Injectors.

The Medical Spa Show 2020 features five simultaneous tracks of education showcasing clinical technique, med spa laws, business best-practices and marketing how-tos to help you become the best in the industry. More than 90% of past Medical Spa Show attendees would recommend the conference to their colleagues, so find out what hundreds of your peers can’t stop talking about!

Register today!

Bonus:

Sheila Nazarian, MD, MMM, Spa26, Beverly Hills, CA
Medical Spa Insider Episode 13: Dr. Sheila Nazarian on Her Goals, Her Motivations, and Her History in Aesthetic Medicine

Tags:  Med Spa Events  The Medical Spa Show 2020 

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California Continues History of Limiting LVNs and MAs in Medical Spas

Posted By Administration, Friday, November 1, 2019

nurse

By Patrick O’Brien, JD, legal coordinator, American Med Spa Association

Every state has differing rules about what types of tasks and procedures may be delegated to licensed vocational nurses (LVNs) or unlicensed medical assistants (MAs). Usually, LVNs and MAs have a more restricted scope of practice when compared to that of a registered nurse (RN). California, in particular, greatly restricts what MAs and LVNs may do, and it has a history of publishing information confirming this. Recently, it appears that the state’s licensing boards have been increasing enforcement of these restrictions through the use of undercover investigators visiting medical spas. So, in the interest of compliance, now is an excellent time to review what MAs and LVNs can and can’t do.

California defines the specific tasks that MAs may perform in statutes and rules; this leaves very little room for differing interpretations. This differs from the norm in that it the majority of other states only provide general rules or guidance. An MA in California is authorized to perform “basic administrative, clerical and technical supportive services.” Technical support services include listed tasks such as administering medication, performing skin tests and non-invasive specimen collection. The Medical Board of California (MBC) offers a number of resources to help determine what qualifies and what doesn’t. For general questions, it has provided a lengthy FAQ that provides very helpful guidance. You will note that MAs may inject medication in some circumstances; however, that does not include the injection of Botox, as the MBC makes clear elsewhere. MAs also are strictly prohibited from administering any type of laser, intense pulsed light, radio frequency, microneedling, microdermabrasion or chemical peel procedure. As such, MAs would be extremely restricted in a medical spa setting and unable to perform nearly any of the common procedures.

LVNs in California, by the nature of being licensed professionals, do enjoy a much broader and varied scope of practice. LVNs are licensed to perform “services requiring those technical, manual skills acquired” in approved vocational nursing courses. This permits LVNs to perform tasks such as injecting medication, withdrawing blood and starting IV fluids, when directed by a physician. Once again, however, LVNs are very limited in a medical spa setting in California. Like MAs, LVNs are not able to inject Botox, use lasers or light-based devices, or provide microdermabrasion services.

AmSpa also has become aware that the TMB is increasing its enforcement for these types of procedures by using undercover investigators who pose as potential customers. From the limited information available, it is not entirely clear if the investigators are acting based solely on the procedures offered or if they also are looking for insufficient or improper physician oversight. Regardless, LVNs who offer Botox and filler injections are subject to disciplinary hearings for practicing outside of their scope. If you want to learn more about the Board of Vocational Nursing’s Enforcement Division, you can read more here.

In the past, we have discussed the importance of remaining compliant and operating within each license’s scope of practice (here and here, for example). A board investigation such as those mentioned above can be a much greater problem than it appears. The LVN can be disciplined for acting outside of their scope of practice and may have their license suspended or revoked. The physician may also be subject to discipline from the MBC for aiding in the unlicensed practice of medicine or providing inappropriate supervision. They also can be subject to penalty, including suspension or revocation. If that were to happen, every other nurse or physician assistant at that medical spa would be out of a job unless there was another physician in the practice who could supervise.

If you would like to learn more about the practice and structure of medical spas, plus all of the latest trends and best practices, attend The Medical Spa Show 2020 in Las Vegas from January 31 – February 2, 2020.

Tags:  Med Spa Law  The Medical Spa Show 2020 

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AmSpa Member Spotlight: Amachi MedSpa

Posted By Administration, Tuesday, October 15, 2019

Watch this video to take a tour of Amachi MedSpa and learn about its most popular treatments. Located in Marietta, Georgia, Amachi MedSpa is led by Stanley Okoro, MD—a double board-certified plastic surgeon—and is a center of excellence for Thermi and BTL.

Spa Director Majeedah Deen attended AmSpa's 2019 Atlanta Boot Camp, and Dr. Okoro has been invited to speak at The Medical Spa Show 2020—he will be presenting “How to Incoporate Safe Injectables into Your Medical Spa” as part of the Clinical Practice and Technique: Today's Clinical Landscape track, from 5 – 5:25 pm on Friday, January 31.

To learn more about Amachi MedSpa, click here to visit its website.

The Medical Spa Show 2020 presented by AmSpa, is the only trade show in the United States focused solely on medical spas and non-invasive medical aesthetics. It will be held at The Aria Resort & Casino from January 31 – February 2, 2020. For more information, call 312-981-0993 or click here to visit the website.

Tags:  Member Spotlight  The Medical Spa Show 2020 

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How Your Medical Spa Can Legally Use Telemedicine

Posted By Administration, Friday, September 20, 2019

telemedicine

By Bala Mohan, JD, ByrdAdatto

Telemedicine is gaining popularity and acceptance across the United States. Some of the benefits of telemedicine include easing health care access to patients in remote and underserved areas, increasing cost-effectiveness, efficiently delivering health care service, and broadening the opportunity to receive secondary opinions. Telemedicine, in a nutshell, is the provision of health care services using telecommunication from a health care practitioner in one location to a patient in another. However, telemedicine compliance is tricky and varies from state to state. In addition to state laws, telemedicine also is subject to federal reimbursement, patient privacy and confidentiality laws.

This article will focus on the basic state law compliance considerations and general rules for providing telemedicine in your medical practice; however, any decision to provide telemedicine requires deeper scrutiny of the laws and regulations.

  1. Licensure. Clients commonly ask if they can provide telemedicine to a patient in another state. Typically, the practitioner providing the service must be licensed in the state where the patient is physically located. However, as with everything else in law, there are exceptions. For example, Maryland exempts physicians licensed in an adjoining state from obtaining a Maryland license, and Minnesota has a provision for physicians not licensed in the state to practice medicine in Minnesota via telemedicine by meeting certain telemedicine registration requirements. Appropriate physician licensure is a necessity when practicing medicine across state lines because providing telemedicine services in a state where the practitioner is not licensed can result in disciplinary action—including civil or criminal penalties—for the unlicensed practice of medicine.
  2. Standard of care. Practitioners using telemedicine will be held to the same standard of care that would apply to the provision of health care services in an in-person setting. To meet the standard of care, the practitioner must, at a minimum, establish a valid practitioner-patient relationship, provide quality health care service, obtain appropriate informed consent, document and maintain accurate patient medical records, and abide by the patient and medical record confidentiality standards required by law. Performing a proper initial consultation is a key aspect of establishing the practitioner-patient relationship; thus, an appropriate patient examination or evaluation is an important part of meeting the standard of care. Physicians must take the patient history and conduct a thorough evaluation of the patient’s medical condition prior to diagnosing the patient and prescribing the treatment plan.
  3. Establishing a valid practitioner-patient relationship. As the initial step, telemedicine laws usually require the practitioner to establish a valid practitioner-patient relationship, if one does not already exist. The legal requirements and process to establish this relationship vary by state. Generally, if a prior practitioner-patient relationship does not exist, it can be established via telemedicine using appropriate means. Some states may have restrictions as to the physical location of the patient for the patient evaluation or the telecommunication modalities that can be used in practicing telemedicine. However, filling out online questionnaires, telephone calls or text messages alone are not sufficient to establish the practitioner-patient relationship. Generally, acceptable telecommunication means use real-time streaming audio-visual technology or streaming audio coupled with store-and-forward technology.
  4. Reimbursement. Reimbursement for telemedicine services also varies widely amongst states. Accordingly, health care practitioners must review their respective payor contracts prior to billing for telemedicine services. For example, Texas has parity laws that require private payors to reimburse the same way as would be required in-person. On the other hand, Florida allows the payor and provider to negotiate the reimbursement rate for telemedicine services.

As you can see, a myriad of legal issues must be considered prior to engaging in telemedicine practice. If you have specific questions about setting up a telemedicine practice, the telemedicine laws in your state, contact ByrdAdatto, and consider attending The 2020 Medical Spa Show from January 31 – February 2 at the Aria Resort & Casino in Las Vegas. The Medical Spa Show is the premier trade show for non-invasive medical aesthetics, and this year’s iteration features four tracks of curated education covering practically every topic a medical spa owner/operator would need to know about, as well as two tracks of sponsored education. Click here to register today.

Bala Mohan, JD, knew from a very young age that her choice of career would be related to science because she excelled in her biology and chemistry coursework. With a strong passion for genetics and the desire to find a cure for her mother—who was diagnosed with diabetes at an early age—Mohan obtained a Bachelor of Technology in Pharmaceutical Biotechnology. Having worked as a scientific researcher during her undergraduate studies, Mohan greatly values attention to detail and is a meticulous person. She then pursued a master’s in Entrepreneurial Biotechnology to gain knowledge about business and startups. This landed her a position with Cleveland Clinic Innovations, where she evaluated over 100 innovations and negotiated deals with potential investors. In this role, Mohan had the opportunity to interact with business and health care lawyers from multiple health care organizations, and she quickly realized that her real calling in life was to be a health care attorney. Subsequently Mohan obtained her JD and was able to pursue a career that combined all her interests—science, business, and law.

Tags:  ByrdAdatto  Med Spa Law  Med Spa Trends  The Medical Spa Show 2020 

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AmSpa Member Spotlight: Lily and Sami Nizam of Alabama Surgical Arts

Posted By Administration, Tuesday, September 3, 2019

Watch this video to learn about Lily Nizam, PA-C, CPCP, and Sami Nizam II, MD, DMD, of Alabama Surgical Arts in Montgomery, Alabama—a vibrant year-old practice where a medical spa coexists alongside oral surgery and facial cosmetic surgery practices.

Lily joined the American Med Spa Assocation (AmSpa) before Alabama Surgical Arts opened in order to learn about the industry. In addition to taking advantage of the many material perks offered with AmSpa membership—including discounts from vendors and access to legal updates—Lily has become a regular attendee of AmSpa events, where she has found new inspiration.

To learn more about Alabama Surgical Arts, click here to visit its website.

AmSpa’s Medical Spa & Aesthetic Boot Camps are intensive two-day seminars covering legal and business best practices in the medical spa industry. These events are designed for all medical spa professionals looking to run efficient, compliant and profitable aesthetic practices. Click here to learn more about upcoming Boot Camps, and click here for information about The Medical Spa Show 2020, the premier conference and trade show for non-invasive medical aesthetics.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Med Spa Trends  Member Spotlight  The Medical Spa Show 2020 

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Generation X Helps Drive Medical Spa Business

Posted By Administration, Friday, June 14, 2019

gen-x business owners

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Financial experts often talk about how certain generations of people affect business. You often will hear about how the wealth and spending power of Baby Boomers impact the economy as they enter their retirement years. You also will hear about how Millennials are driving markets and marketing with their enigmatic spending habits. And finally, you will hear about how Generation Z is making its mark using social media and moxie.

However, you typically do not hear much about Generation X—the post-Boomers who came of age in the late ‘80s, ‘90s, and early ‘00s. The youngest Xers are currently entering middle age, and as boomers continue to retire, they are the ones who are inheriting positions of leadership, with salaries to match. CNBC.com published this piece by Stephanie Neal and Richard Wellins, which describes how members of Gen X are quietly beginning to dominate the world of business.

One key takeaway of this article is that while Millennials are generally considered to be the most tech-savvy generation to date, Generation X is perhaps even more plugged in. On social media channels, many of the “stars” and “influencers” are Millennials, but Gen Xers are just as connected—they always have phones in their hands, and they are always using the internet. They do not produce as much content as Millennials, but they are every bit as adept at viewing and manipulating it. Many Xers came of age just as the internet did, and they played significant roles in its evolution. And because many of them began their careers when the internet played a much smaller role in commerce, they developed many of the Boomers’ character traits—they are industrious, driven and entrepreneurial. They offer numerous useful traits of the generations that came directly before and followed after them—they are a combination of the analog and the digital.

Because of all this, Gen Xers are beginning to have an enormous impact on business—including the medical aesthetics industry. They are running medical spas, device manufacturers and marketing firms, and it is very likely that they will continue to do so for many, many years to come, so marketing professionals should not underestimate Xers. Obviously, consumers drive business, and since Millennials are such an enormous population—they are the largest demographic group in the U.S. by a growing margin, according to most estimates—they are very important in this regard. However, many people who are running businesses and pushing them in exciting new directions are, in fact, Gen Xers.

At AmSpa’s Boot Camps (click here to learn about this year’s remaining events) and The Medical Spa Show (save the date: January 31 – February 2, 2020), the overwhelming majority of the medical spa owners I meet are Gen Xers. They’re in their upper 30s and 40s, and they’re making things happen. Understanding how they think and act will be a key to finding success, especially when establishing business-to-business relationships. Do not underestimate Generation X—they will certainly be key to your medical spa’s success for a long time.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials  The Medical Spa Show 2020 

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