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Join AmSpa at the Dallas Medical Spa & Aesthetic Boot Camp

Posted By Administration, Wednesday, September 4, 2019

dallas texas

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting next Saturday, September 14, AmSpa will host its Dallas Medical Spa & Aesthetic Boot Camp at the Doubletree Dallas Campbell Centre. We’re extremely excited for the opportunity to help medical aesthetic professionals in the Lone Star State develop their practices, and we can’t wait to once again visit Big D. There’s still time to register for the event—just click here to sign up.

Here is a quick overview of the program:

Saturday, September 14

The Boot Camp begins at 8 a.m. with a continental breakfast, followed at 8:30 a.m. with my opening keynote. From there, we will move into the main program:

  • 9 – 10:30 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical Spa Consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
  • 10:45 – 11:45 a.m.: The Lessons, presented by Louis Frisina—Every medical spa is different, but the successful ones share several common traits. In this session, Business Strategy Consultant Louis Frisina discusses the qualities that are typically found in practices that bring in a significant amount of revenue.
  • 12:45 – 1:30 p.m.: Medical Aesthetic Hot Topics Panel, featuring Tim Sawyer (Crystal Clear Digital Marketing), Bobby Calhoun (Environ Skincare), and Jamie Bergeron (Bellus Medical) and Page Piland (Galderma)—This panel, moderated by yours truly, will feature a spirited discussion of the current issues and events that concern medical spa owners and operators.
  • 1:30 – 3:30 p.m.: The Law, presented by Alex Thiersch (AmSpa) and Bradford Adatto (ByrdAdatto)—In this presentation, we’ll discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily lately.
  • 4:15 – 5 p.m.: The Treatments, presented by Terri Ross (Terri Ross Consulting)—Learn about the most profitable and popular treatments available to your practice, and find out how to best determine which treatments are right for you based on the state of your practice.
  • 5 – 6 p.m.: The Digital Marketing Ecosystem, presented by Tim Sawyer (Crystal Clear Digital Marketing)—Find out how to effectively spread the word about your medical aesthetic practice and how best to determine what’s working and what’s not. Your practice’s digital presence is more important than ever before, and curating it should be a top priority.

Saturday will wrap up with a cocktail reception from 6 – 7:30 p.m.

Sunday, September 15

Once again, the Boot Camp begins at 8 a.m. with a continental breakfast.

  • 8:30 – 9 a.m.: Anatomy of a $5-Million Med Spa, presented by Alex Thiersch (AmSpa)—Have you ever wondered what the difference is between your medical spa and one that’s mega-successful? It might be less significant than you think. This presentation will show what a $5-million med spa is doing right—and what you might be doing wrong.
  • 9 – 10 a.m.: The Financials, presented by Bryan Durocher (Durocher Enterprises)—At the end of the day, the money you’re bringing in is the most important measure of your practice’s success. This presentation will, among other things, demonstrate how to properly develop a budget and use metrics to determine your med spa’s strengths and weaknesses.
  • 10:30 – 11:30 a.m.: The Long-term Revenue, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—Simply being successful isn’t enough for a medical aesthetic practice; you have to know how to maintain and grow your success. In this session, Brandon and Jenny will show you how to build patient loyalty and move your business forward.
  • 11:30 a.m. – 12:15 p.m.: The Consultation, presented by Terri Ross (Terri Ross Consulting)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.
  • 1 – 2 p.m.: The Marketing Plan and Social Media, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—This session will help you determine how to most effectively market your medical aesthetic practice using both traditional methods and cutting-edge techniques.
  • 2 – 3 p.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it’s important to make sure that you hire a staff that can do everything you want it to—and more. In this session, you’ll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.

Also, you’ll have the chance to visit with a number of exceptional vendors during this event. Attend the Seattle Medical Spa & Aesthetic Boot Camp to check out the latest and greatest from the following companies:

We hope you can join us in Dallas next weekend. This Boot Camp is a tremendous opportunity to get a medical aesthetic business started off on the right foot, as well as learn how to take an already successful business to the next level. Click here to register!

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials  Med Spa Law  Med Spa Ownership  Med Spa Trends 

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AmSpa Member Spotlight: Lily and Sami Nizam of Alabama Surgical Arts

Posted By Administration, Tuesday, September 3, 2019

Watch this video to learn about Lily Nizam, PA-C, CPCP, and Sami Nizam II, MD, DMD, of Alabama Surgical Arts in Montgomery, Alabama—a vibrant year-old practice where a medical spa coexists alongside oral surgery and facial cosmetic surgery practices.

Lily joined the American Med Spa Assocation (AmSpa) before Alabama Surgical Arts opened in order to learn about the industry. In addition to taking advantage of the many material perks offered with AmSpa membership—including discounts from vendors and access to legal updates—Lily has become a regular attendee of AmSpa events, where she has found new inspiration.

To learn more about Alabama Surgical Arts, click here to visit its website.

AmSpa’s Medical Spa & Aesthetic Boot Camps are intensive two-day seminars covering legal and business best practices in the medical spa industry. These events are designed for all medical spa professionals looking to run efficient, compliant and profitable aesthetic practices. Click here to learn more about upcoming Boot Camps, and click here for information about The Medical Spa Show 2020, the premier conference and trade show for non-invasive medical aesthetics.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Med Spa Trends  Member Spotlight  The Medical Spa Show 2020 

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UPDATED—The Hyaluron Injection Pen: Is It Legal? Who Can Use It?

Posted By Administration, Monday, August 26, 2019
Updated: Monday, August 26, 2019

medicine

By Patrick O’Brien, JD, legal coordinator for the American Med Spa Association

ORIGINAL STORY [7/1/2019]: The Hyaluron Pen is a new injection device that is gaining a lot of buzz overseas. It claims to deliver injections of fillers—typically hyaluronic acid—in a less invasive and painful way than typical needles and syringes. As these products make their way to the U.S., it must be noted that currently, no device is U.S. Food and Drug Administration (FDA)-approved for injecting hyaluronic acid and other fillers in this way. We have seen several ads and notices that offer to sell these devices and provide training for them. Before you make a purchase, you may want to know: Is it legal? And can you legally perform this procedure?

When a medical device gains FDA approval, it can legally be marketed for that specific approved use. We have discussed issues with using approved devices in unapproved ways—so-called “off-label use.” In this case, we were unable to locate an FDA marketing application for a hyaluronic acid injector. According to an FDA guidance document on needle-free injectors, this type of device would likely by regulated by FDA’s Center for Biologics Evaluation and Research or Center for Drug Evaluation and Research as a “combination product.” General-use needle-less or jet injectors are regulated as Class II medical devices. In general, without an FDA marketing or premarket approval, a product manufacturer cannot legally sell or advertise a device for unapproved use; this marketing prohibition extends to purchasers of the product as well.

Since this product is so new, there are no specific laws that directly address who may use it. Instead we must look at how similar procedures and technologies are treated. Unlike a traditional filler injection that uses a hypodermic needle and syringe, this device uses a high-pressure jet to inject the fillers through the skin without the use of a needle. This makes the device similar to other needle-less and jet injection systems that sometimes are used to deliver vaccines and other medications.



Find answers to your med spa law questions with AmSpa's State Legal Summaries.
Click Here


While the injection technology is novel, the treatment is fundamentally the same as traditional filler injections. Although there is no needle being used, the skin is still being “pierced” by the jet of hyaluronic acid. As such, we believe these pens will follow the same or similar rules as injecting filler using traditional syringes. Therefore, the use of these devices is a medical treatment, so a good-faith exam must be performed before the procedure, and if the physician is not administering the treatment him- or herself, it must be properly delegated. Unfortunately for practices that would like to use unlicensed practitioners to use pen injectors for fillers, this takes the procedure out of the scopes of practice for aestheticians and most LVNs.

To learn about legal and business best practices to keep your med spa compliant and profitable, attend one of AmSpa’s Medical Spa & Aesthetic Boot Camps and become the next med spa success story.

UPDATE [8/26/2019]: AmSpa has become aware that the Texas Medical Board (TMB) has issued at least one and possibly more compliance letters regarding Hyaluron Pens. We don’t have all of the details on this issue, but it appears to have stemmed from health inspectors noticing a Hyaluron Pen at an aesthetician’s station during a salon inspection.

In the article below, we noted that even though these pens do not use needles, their use is considered the practice of medicine, and these procedures need to be performed by appropriate persons under medical supervision. This TMB letter, at least for Texas, confirms that belief, and we see no reason other states would take a different view.

It is our understanding that Hyaluron Pens are being promoted through seminars and trainings; these trainings seem to be marketed primarily to aestheticians and cosmetologists. Remember, before you spend any money or time on any training, it is important to verify that you will be legally able to perform the procedure. (See here for more information.)

For legal updates and business best practices delivered straight to your inbox, subscribe to AmSpa’s email newsletter. For more information on how AmSpa can help your practice operate legally and profitably, Contact Us online or call us at 312-981-0993.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Med Spa Law  Med Spa Trends 

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AmSpa Member Spotlight: Dr. Thuy Doan of Bespoke Aesthetics + Concierge Medicine

Posted By Administration, Thursday, August 8, 2019

Take a tour of Bespoke Aesthetics + Concierge Medicine while learning about Dr. Thuy Doan, who spoke with AmSpa about her practice and career for this Member Spotlight feature.

Located in the Old Fourth Ward neighborhood of Atlanta, Bespoke Aesthetics + Concierge Medicine is an injectables-based business with a strong social media presence. Dr. Doan explains her “less-is-more” concept and gender-neutral design in this brief video.

To learn more about Bespoke Aesthetics + Concierge Medicine and Dr. Doan, click here to visit her Instagram profile.

Dr. Doan attended both the 2017 and 2019 AmSpa Atlanta Medical Spa & Aesthetic Boot Camps. These events are intense two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable and legally compliant medical spa or aesthetic practice. Click here to learn more about upcoming Boot Camps, and click here for information about The Medical Spa Show 2020, the premier conference and trade show for non-invasive medical aesthetics.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Member Spotlight 

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Join AmSpa at the Seattle Medical Spa & Aesthetic Boot Camp

Posted By Administration, Thursday, July 11, 2019

motif seattle hotel

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting next Saturday, July 20, AmSpa will host its Seattle Medical Spa & Aesthetic Boot Camp at the Motif Seattle Hotel. We’re extremely excited for the opportunity to help medical aesthetic professionals in the Pacific Northwest develop their practices, and we can’t wait to visit the Emerald City for the first time. There’s still time to register for the event—just click here to sign up.

Here is a quick overview of the program:

Saturday, July 20

The Boot Camp begins at 8 a.m. with a continental breakfast, followed at 8:30 a.m. with my opening keynote. From there, we will move into the main program:

  • 9 – 10:30 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical Spa Consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
  • 11 a.m. – 12 p.m.: The Lessons, presented by Louis Frisina—Every medical spa is different, but the successful ones share several common traits. In this session, Business Strategy Consultant Louis Frisina discusses the qualities that are typically found in practices that bring in a significant amount of revenue.
  • 1 – 1:30 p.m.: Medical Aesthetic Hot Topics Panel, featuring Tim Sawyer (Crystal Clear Digital Marketing), Shawna Wiesner (Environ Skincare) and Terri Ross (Terri Ross Consulting)—This panel, moderated by yours truly, will feature a spirited discussion of the current issues and events that concern medical spa owners and operators.
  • 1:30 – 3:30 p.m.: The Law, presented by Alex Thiersch (AmSpa) and Renee Coover (ByrdAdatto)—In this presentation, we’ll discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily lately.
  • 4:15 – 5 p.m.: The Treatments, presented by Terri Ross (Terri Ross Consulting)—Learn about the most profitable and popular treatments available to your practice, and find out how to best determine which treatments are right for you based on the state of your practice.
  • 5 – 6 p.m.: The Digital Marketing Ecosystem, presented by Tim Sawyer (Crystal Clear Digital Marketing)—Find out how to effectively spread the word about your medical aesthetic practice and how best to determine what’s working and what’s not. Your practice’s digital presence is more important than ever before, and curating it should be a top priority.

Saturday will wrap up with a cocktail reception from 6 – 7:30 p.m.

Sunday, July 21

Once again, the Boot Camp begins at 8 a.m. with a continental breakfast.

  • 8:30 – 9 a.m.: Anatomy of a $5-Million Med Spa, presented by Alex Thiersch (AmSpa)—Have you ever wondered what the difference is between your medical spa and one that’s mega-successful? It might be less significant than you think. This presentation will show what a $5-million med spa is doing right—and what you might be doing wrong.
  • 9 – 10 a.m.: The Financials, presented by Bryan Durocher (Durocher Enterprises)—At the end of the day, the money you’re bringing in is the most important measure of your practice’s success. This presentation will, among other things, demonstrate how to properly develop a budget and use metrics to determine your med spa’s strengths and weaknesses.
  • 10:30 – 11:30 a.m.: The Long-term Revenue, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—Simply being successful isn’t enough for a medical aesthetic practice; you have to know how to maintain and grow your success. In this session, Brandon and Jenny will show you how to build patient loyalty and move your business forward.
  • 11:30 a.m. – 12:15 p.m.: The Consultation, presented by Terri Ross (Terri Ross Consulting)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.
  • 1 – 2 p.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it’s important to make sure that you hire a staff that can do everything you want it to—and more. In this session, you’ll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.
  • 2 – 3 p.m.: The Marketing Plan and Social Media, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—This session will help you determine how to most effectively market your medical aesthetic practice using both traditional methods and cutting-edge techniques.

Also, you’ll have the chance to visit with a number of exceptional vendors during this event. Attend the Seattle Medical Spa & Aesthetic Boot Camp to check out the latest and greatest from the following companies:

We hope you can join us in Seattle next weekend. This Boot Camp is a tremendous opportunity to get a medical aesthetic business started off on the right foot, as well as learn how to take an already successful business to the next level. Click here to register!

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials  Med Spa Law  Med Spa Ownership  Med Spa Trends 

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The Art of the Fair Deal

Posted By Administration, Wednesday, July 3, 2019

handshake

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Warren Buffett once told Berkshire Hathaway sharholders, “More than 50 years ago, Charlie [Munger, Berkshire Hathaway vice chairman] told me that it was far better to buy a wonderful business at a fair price than to buy a fair business at a wonderful price.” Businesspeople who see every deal as something to be won or lost may disagree with this, but I believe that if you conduct all your dealings fairly and ethically, you improve your chances for success.

When you start your business and begin forming partnerships, agreeing to contracts and making deals with others—whether they are employees or external businesses—you should always endeavor to make fair deals. In other words, don’t chase every last dollar and screw people over just so you can feel like you’ve “won” these deals. Some businesspeople seem to be addicted to this feeling, but deals don’t have to have winners or losers—a fair deal lets everyone get what they want.

For example, if you’re negotiating with someone who you know is undervaluing his or her position, don’t take advantage of it just to save a little money. You should always respect the other party. You might end up paying a bit more than you think you should be paying, but if you conduct business ethically, you almost certainly will build a positive reputation among your peers, which will lead to future opportunities.

I believe in something I call “corporate karma,” which dictates that if you conduct business fairly, you’ll end up attracting people—employees, business partners, etc.—who are good for your business. If, instead of making a fair deal with the person who is undervaluing his or her asset, you decide to use this to your advantage, that person will almost certainly find out what you’ve done and will be hesitant to do business with you again. Additionally, he or she will probably tell others about your shady practices, and you might find yourself with limited options moving forward because you needed to feel like you “won” the original deal.

There are many things in the world of business and finance that you can’t manage, but your conduct is firmly within your control. If you approach your dealings intending to conduct them ethically and fairly, you’ll improve your chances of success. After all, the best kinds of deals are the ones in which both sides gain something they value.

For more medical spa business and legal best practices, and to learn how to build and run your med spa compliantly, attend one of AmSpa’s Medical Spa & Aesthetic Boot Camps.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials 

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FDA Makes Statement on Medical Device Reporting Changes

Posted By Administration, Tuesday, June 25, 2019

device

By Patrick O’Brien, JD, legal coordinator for the American Med Spa Association

On June 21, the U.S. Food and Drug Administration (FDA) announced several changes meant to improve and streamline its reporting requirements for medical devices. This likely will be a welcome change for device manufacturers and hopefully reduce their compliance burden. In the press release, which you can click here to read, Jeffrey E. Shuren, MD, JD, the director of the FDA’s Center for Devices and Radiological Health, discusses three major changes to the agency’s strategy for tracking and monitoring medical device adverse events. Under current FDA rules, device manufacturers are required to submit a medical device report (MDR) within 30 days if the use of a medical device results in serious injury or death. In order to monitor trends, FDA has implemented several voluntary reporting processes for manufacturers to follow for device malfunctions that do not result in serious injury or death.

The agency announced the discontinuation of one such voluntary reporting process. The Alternative Summary Reporting (ASR) Program was implemented in 1997 and allowed manufacturers that were granted exemptions on particular devices to submit batched reporting for devices that had certain well-known risks. This program included exemptions for dental implants, implantable defibrillators and pacemaker electrodes, totaling 108 such devices in all. This program had been being phased out since 2017, first through the institution of a supplementary reporting process and now with the full discontinuation.

It will be replaced by a new program known as the Voluntary Malfunction Summary Reporting (VMSR) Program, which allows manufactures to report incidents quarterly. However, this is only for minor incidents—serious injury and death reports are still required within 30 days. One of the goals of this program is to make the reported data compatible with FDA’s information database, known as MAUDE; the ASR Program’s lack of compatibility with MAUDE was one of its shortcomings. FDA hopes to streamline MAUDE and make its data more user-friendly and accessible, all with the aim of monitoring and catching defective or problematic devices as quickly as possible.

In addition, FDA is instituting a new data monitoring system that can analyze data continuously and automatically using algorithms. The system is called the National Evaluation System for Health Technology (NEST), and it has been in development since 2012. It utilizes large sets of data tied to each device’s unique identification codes. FDA hopes that it will be able to better protect patients by identifying trends and issues earlier than a human would be able to.

FDA is making these changes in order to better protect the public and the users of these devices. The changes should also make it easier for device manufacturers to submit their required reports. And if all of these FDA acronyms make your head spin, you should consider attending one of AmSpa’s Medical Spa & Aesthetic Boot Camps. There, you’ll learn how to set your business apart from your competitors, including the latest in technology and the newest devices.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Med Spa Law  Med Spa Trends 

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Join AmSpa at the Atlanta Medical Spa & Aesthetic Boot Camp

Posted By Administration, Friday, June 21, 2019

loews atlanta

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Starting next Saturday, June 29, AmSpa will host its Atlanta Medical Spa & Aesthetic Boot Camp at the Loews Atlanta Hotel. We’re extremely excited for the opportunity to help medical aesthetic professionals develop their practices, and we can’t wait to visit Atlanta again. There’s still time to register for the event—just click here to sign up. Here is a quick overview of the program:

Saturday, June 29

The Boot Camp begins at 8 a.m. with a continental breakfast, followed at 8:30 a.m. with my opening keynote. From there, we will move into the main program:

  • 9 – 10:30 a.m.: The Plan, presented by Bryan Durocher (Durocher Enterprises)—What are the most effective ways to develop a business plan for your medical spa? Medical Spa Consultant Bryan Durocher discusses the ins and outs of the planning process and helps determine how long it realistically takes to open a practice.
  • 10:45 – 11:45 a.m.: The Lessons, presented by Louis Frisina—Every medical spa is different, but the successful ones share several common traits. In this session, Business Strategy Consultant Louis Frisina discusses the qualities that are typically found in practices that bring in a significant amount of revenue.
  • 12:45 – 1:30 p.m.: Medical Aesthetic Hot Topics Panel, featuring Tim Sawyer (Crystal Clear Digital Marketing), James David Brown (Environ Skincare), Helen Haynes (Bellus Medical) and a representative from Galderma—This panel, moderated by yours truly, will feature a spirited discussion of the current issues and events that concern medical spa owners and operators.
  • 1:30 – 3:30 p.m.: The Law, presented by Alex Thiersch (AmSpa) and Jay D. Reyero (ByrdAdatto)—In this presentation, we’ll discuss the long-standing and emerging legal issues that every medical spa owner needs to know about. As you can imagine, there is a lot to cover here, since new concerns seem to be arising daily lately.
  • 4:15 – 5 p.m.: The Treatments, presented by Terri Ross (Terri Ross Consulting)—Learn about the most profitable and popular treatments available to your practice, and find out how to best determine which treatments are right for you based on the state of your practice.
  • 5 – 6 p.m.: The Digital Marketing Ecosystem, presented by Tim Sawyer (Crystal Clear Digital Marketing)—Find out how to effectively spread the word about your medical aesthetic practice and how best to determine what’s working and what’s not. Your practice’s digital presence is more important than ever before, and curating it should be a top priority.

Saturday will wrap up with a cocktail reception from 6 – 7:30 p.m.

Sunday, June 30

Once again, the Boot Camp begins at 8 a.m. with a continental breakfast.

  • 8:30 – 9 a.m.: Anatomy of a $5-Million Med Spa, presented by Alex Thiersch (AmSpa)—Have you ever wondered what the difference is between your medical spa and one that’s mega-successful? It might be less significant than you think. This presentation will show what a $5-million med spa is doing right—and what you might be doing wrong.
  • 9 – 10 a.m.: The Financials, presented by Bryan Durocher (Durocher Enterprises)—At the end of the day, the money you’re bringing in is the most important measure of your practice’s success. This presentation will, among other things, demonstrate how to properly develop a budget and use metrics to determine your med spa’s strengths and weaknesses.
  • 10:30 – 11:30 a.m.: The Long-term Revenue, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—Simply being successful isn’t enough for a medical aesthetic practice; you have to know how to maintain and grow your success. In this session, Brandon and Jenny will show you how to build patient loyalty and move your business forward.
  • 11:30 a.m. – 12:15 p.m.: The Consultation, presented by Terri Ross (Terri Ross Consulting)—As the old saying goes, you never get a second chance to make a first impression. Learn how to put your best foot forward with effective patient consultations—and how to turn them into consistent business.
  • 1 – 2 p.m.: The Team, presented by Bryan Durocher (Durocher Enterprises)—A medical spa is only as good as its personnel, so it’s important to make sure that you hire a staff that can do everything you want it to—and more. In this session, you’ll learn about recruiting, hiring and retaining employees who can make your medical spa dreams come true.
  • 2 – 3 p.m.: The Marketing Plan and Social Media, presented by Brandon and Jenny Robinson (Skin Body Soul MedSpa)—This session will help you determine how to most effectively market your medical aesthetic practice using both traditional methods and cutting-edge techniques.

Also, you’ll have the chance to visit with a number of exceptional vendors during this event. Attend the Atlanta Medical Spa & Aesthetic Boot Camp to check out the latest and greatest from the following companies:

We hope you can join us in Atlanta next weekend. This Boot Camp is a tremendous opportunity to get your medical aesthetic business headed in the right direction and learn some tips and tricks that can take it to the next level. Click here to register!

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials  ByrdAdatto  Med Spa Law  Med Spa Ownership  Med Spa Trends 

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Why Is It Important to Measure and Track Your Medical Spa’s Business?

Posted By Administration, Wednesday, June 19, 2019

data

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

Success in the medical aesthetics business depends on many factors, from effective marketing to efficient employees to reliable equipment. However, if a medical spa does not thoroughly track everything that goes on there, its owners and operators simply cannot truly understand the health of the practice.

Good medical spas track everything. If you can’t track, you can’t measure; if you can’t measure, you can’t tell what’s working and what isn’t; and if you can’t tell what’s working and what isn’t, you can’t make informed decisions when determining your next steps.

If you don’t understand how and why something is working, it’s not really working for you. Its success can inform your future decisions, because you don’t have enough information to tell you what is actually happening.

For example, let’s say one aesthetician is earning significantly money than the practice’s other aestheticians, despite the fact that he or she is providing exactly the same services. Is he or she doing something different than everybody else in the practice? Is it the hours he or she works? Is it just simply dumb luck? If you don’t track everything that happens at your practice, you have no way of knowing for sure, and if you don’t know, you can’t take advantage of it.

Some factors tracked by top medical spas include:

  • Dollars per hour per treatment per provider;
  • Dollars per hour per provider;
  • Margin per treatment per provider;
  • Return on investment per provider;
  • Return on investment per equipment;
  • Conversion rates; and
  • Return on investment on email campaigns, marketing campaigns and social media.

This might seem like a lot of work, but I promise you that no effective business—medical spa or otherwise—leaves these aspects of its enterprise up to chance. For example, if you find that the laser equipment you purchased doesn’t provide the return on investment you expected, you won’t be tempted to spend more money on lasers because you’ve determined that it probably isn’t worth it.

Likewise, if you find that a direct mail campaign provides significantly better results than a Facebook campaign despite the former costing much more to conduct, you can allocate your marketing resources in ways that bring your practice the best possible return on its investment.

At AmSpa’s Medical Spa & Aesthetic Boot Camps, we spend much of the two days showing attendees ways to track and measure all aspects of their businesses, including retail sales, medical treatment and marketing. Join us at our next Boot Camp, which takes place at the Loews in Atlanta on June 29 and 30, 2019. If you can’t make it to Atlanta, consider joining us at one of our other Boot Camps this year—we’ll be in Seattle in July, Dallas in September, New York in October and Orlando in December. Click here to learn more and register now.

Your business can’t improve if you don’t have the information that tells you what’s working and what’s not. You need to track, measure, review, change, and repeat. AmSpa can help, and we hope to see you soon.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Business and Financials 

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Botched Procedures: What Happens Next?

Posted By Administration, Monday, June 17, 2019

injection

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)

If you are in practice long enough, you are going to have a bad outcome—it’s just a matter of time. I’ve never met a doctor who hasn’t been sued. No matter how careful you are, there is a very good chance that a bad outcome will occur on your watch. Sometimes it’s a side effect that occurs due to improper disclosure on consent forms or is not mentioned in the product manufacturer’s guidelines. However, people also make mistakes, and they may be held accountable for them. Regardless of the circumstances, understanding what to do when a bad outcome occurs on your watch will help your medical spa emerge from the situation more or less unscathed.

Keep Calm and Carry On

First and foremost, panicking and attempting to cover up the issue that led to the bad outcome is absolutely the worst thing a practice or physician can do. When people get in trouble for bad outcomes, it’s because they become defensive and try to blame the patient, as opposed to being proactive and taking steps to mitigate the possibility of further bad outcomes in the future.

Making sure your practitioners obtain properly executed informed consent is one way you can reduce your practice’s potential liability. This means that you need to make sure that all your consent forms are up to date and that a thorough dialogue with all patients regarding consent has occurred.

Informed consent is not a cure-all, however. Most medical malpractice attorneys will tell you that a signed, up-to-date consent form is something they have no problem dealing with. But at the very least, properly executed informed consent gives you a leg to stand on. It shows a certain amount of professionalism and conveys the notion that the practice acted in good faith. Additionally, make sure that your medical spa is thoroughly compliant with all state rules and regulations. This shows that you have created an infrastructure for safety and compliance at your practice.

A Matter of Respect

Moreover, studies indicate that if your medical spa is pleasant, empathetic, and responsive, and patients have a good experience, they will be much, much less likely to sue if a bad outcome takes place. The issues associated with bad outcomes don’t just start when the treatment occurs—they begin the moment a patient begins to interact with the medical spa.

Do your patients feel like they’re important, that they’re being respected, and that the practice is concerned with their well-being? If so, nine times out of 10, they are going to want to work with you to turn a bad outcome into a good one. Schedule a follow-up appointment as soon as possible, give them advice, and return their phone calls, e-mails, and texts right away. If you do this, these patients may actually become more loyal and say better things about your practice, because, generally speaking, people understand that things don’t always go as expected. They simply want the doctor and staff to listen to them, take responsibility, and do whatever they can to make it right.

Practices tend to run into problems with bad outcomes when they get defensive, blame the patient, and refuse to listen to the patient’s concerns. When this happens, an aggrieved patient is going to be far less inclined to work with you on a solution.

Problematic Patients

Of course, some patients simply can’t be reasoned with, and not engaging with these people in the first place is a key to avoiding complications related to bad outcomes. The medical aesthetic industry attracts more than its fair share of very passionate people, and most of the complications related to bad outcomes involve patients who are not responsive, don’t follow the guidelines given to them, or are just straight-up crazy. If you can avoid engaging with these patients, you can eliminate many of the problems associated with bad outcomes that you might otherwise encounter. Screen your patients thoroughly in order to determine if there are any red flags before you embark on a course of treatment.

If a problem will be solved by giving the customer a refund, it’s almost certainly worth it. However, if you do this, have your lawyer draw up a refund agreement that releases you of responsibility for the outcome in return for the refund. If a patient threatens to sue you, contact your lawyer immediately; even if it does turn out to be an idle threat, you have to take it seriously.

The Best Policy

More than anything else, you should be completely forthright and honest when dealing with a bad outcome. The cover-up is always worse than the crime. The more you contort your narrative to try to create a reality in which your practice doesn’t look so bad, the more problems you create for yourself. Tell your lawyer and your insurance carrier the truth about the situation, and they’ll do their best to recommend a viable course of action.

To learn more about the legalities that govern medical aesthetics, sign up to attend an AmSpa Boot Camp. At these events, attendees learn how to operate medical spas compliantly and profitably.

Tags:  AmSpa's Med Spa & Aesthetic Boot Camps  Med Spa Law 

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