Secrets to Success as a Medical Spa Owner
Tuesday, December 5, 2017
The medical spa industry is one of the fastest growing in the country. It’s a lucrative space with a lot of opportunity, however competition is also stepping up quickly. How can you set your business up to succeed in this increasingly sophisticated market?
Come to The Medical Spa Show February 9–11, 2018 at the Aria Resort & Casino in Las Vegas.
Click here to register today!
The Top New and Evergreen Treatments for Your Medical Spa
9:30–10 am, February 10, 2018 | General Session
Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility. Learn from industry expert Terri Ross how to identify what treatments will work best for your patient demographic and your bottom line. Ross is Managing Partner and Director of Lasky Aesthetics & Laser Center, and brought Lasky from a $500,000 per year practice to $2.5 million in 18 months.
The Medical Spa Success Eco-system Panel
11am–12pm, February 10, 2018 | General Session Breakout
Moderator: Tim Sawyer, Crystal Clear Digital Marketing
Panelists: Bryan Durocher, Durocher Enterprises; Dori Soukup, InSPAration Management; Justin Harper, MD, Juvly Aesthetics
Go deeper into the details of how to implement and incorporate a successful medical spa eco-system into your aesthetics practice and ask questions of the top consultants in the industry. Learn the most lucrative outside marketing efforts, keys to developing a profit-driven team; the facets of a lucrative consultation process; and finally tips for building and selling packages and add-ons.
The Future of Aesthetics Panel–Medical Spas, Core Doctors, and entrepreneurs, Oh My!
11am–12 pm, February 10, 2018 | General Session Breakout
Moderator: Alex R. Thiersch, JD, AmSpa
Panelists: Landon Pryor, MD, Transformations Plastic Surgery; Brandon Robinson, Skin Body Soul; Louis Frisina, Frisina Consulting
Medical aesthetics is an industry in the midst of evolution, with a number of moving parts, including the forever-changing regulatory landscape, professional profile and treatment types. Along with that, franchises and hedge funds are becoming a reality faster than anyone in the industry could have predicted. Learn from experts in the industry what this means for its future.
The Crazy Ones: How to Identify, Weed Out, and End Relationships With Bad Patients
1–1:20pm, February 10, 2018 | General Session
Believe it or not, one of those most important challenges of owning and running a medical spa or medical aesthetic practices involves more than a needle or a laser. Instead, it involves insight and the ability to understand people, especially in today's world of lawsuits and online reviews. Too often, this industry attracts incredibly difficult patients and knowing how to deal with them—and, sometimes, how to avoid them—can be more than half the battle. Terri Wojak, LE, President of True U Education will show you how. Wojak is a sought after expert in the aesthetic industry with over 17 years of experience. Her areas of expertise include skin care in a medical setting, education, and business development, and she has trained over 1200 estheticians and medical professionals on the importance of incorporating skin care into cosmetic medicine.
Is It Time For Your Medical Spa to Grow? Identifying and Implementing Tried-and-True Growth Strategies
4–4:20pm, February 10, 2018 | General Session
If you’ve made it past the start-up phase with flying colors and are looking for insight into how to take the next step in growing your medical spa or medical aesthetic practice, this course is for you. Learn tips and tricks for pinpointing the right steps to take your business to the next level from Matt Taranto of Kansas City-based AesthetiCare. This medical spa exceeds $4 million in revenue per year offering all injectables, and 33 FDA cleared aesthetic devices including lasers, radio frequency, cryotherapy, ultrasound, microwave, and acoustic wave technologies. His practical and technical training firm, Mint Aesthetics, has worked with approximately 1,000 clinics across North America.
Medical Aesthetics Leaders: Lessons I've Learned Panel
8–9 am, February 11, 2018 | General Session
Panelists: Terri Ross, Lasky Aesthetics & Laser Center; Matt Billingsley, CoolSprings Laser Aesthetic & Skincare Center; Landon Pryor, MD, Transformations Plastic Surgery; Christina Imes, Rejuvenate Med Spa; Brandon Robinson, Skin Body Soul; Stanley A. Okoro, MD, FACS
Ever wanted to pick the brains of the best in the business to learn the secrets of their success? Now’s your chance! Don’t miss this incredibly informative keynote panel to get a peek inside the minds of the medical aesthetics industry success leaders.
Developing an Effective Exit Strategy: How to Plan Today for a Successful Exit Tomorrow
1:40–2 pm, Februray 11, 2018 | General Session
Owners of medical spas and medical aesthetic practices who plan to sell their business in the future must realize that successful exit strategies begin years before any sale. This talk will cover key topics in exit planning, including the tension between short- and long-term goals, the three elements of any successful exit plan, how exit planning and business planning interact, and what an ideal exit advisory team looks like. Learn from industry expert David Mandell, JD, MBA, an attorney in the Law Office of David B. Mandell, P.C. and principal of the wealth management firm The OJM Group, LLC. Mandell has spoken at numerous regional and national medical conferences, including the American Society of Plastic Surgeons, the American Academy of Dermatology, the American Academy of Aesthetic Medicine, the American Academy of Cosmetic Surgery and many others.
Medical Spas: Multiple Locations and Franchising Panel
2–2:40pm, February 11, 2018 | General Session
Moderator: Alex R. Thiersch, JD
Panelists: Matt Billingsley, CoolSprings Laser Aesthetic & Skincare Center; Brandon Robinson, Skin Body Soul; Louis Frisina, Frisina Consulting; Carmen Vanderheiden Brodie, The Finery
Franchising and multiple locations are becoming a very attractive business model in the current medical spa climate. Find out the success and pitfalls of this business strategy from medical spa owners who live it every day.
Other talks at The Medical Spa Show to help you build and run your practice include:
- Team Compensation: Pay by Performance
2:20–3pm, February 10, 2018 | General Session
Speaker: Bryan Durocher, Founder/Owner | Durocher Enterprises
- A Blueprint to Building Your Dream Team
4:20–4:40pm, February 10, 2018 | General Session
Speaker: Dori Soukup, Founder/CEO, InSPAration Management
- Safe and Legal Purchasing Practices
9:40–10am, February 11, 2018 | General Session
Speaker: Dr. Sangeeta Chatterjee, U.S. Food and Drug Administration
- Purchasing Big Ticket Items for Your Medical Spa
4:40–5pm, February 11, 2018 | General Session
Speaker: Bryan Munshower, Beauty Marx
- Avoid Discounting! Marketing, Event Planning and Promotions for Long-Term Patients
11:40am–12pm, February 11, 2018 | General Session
Speaker: Rob Trow, Environ/Dermaconcepts
Click here to see the full agenda!
Click here to register today!