The medical spa industry is close to hitting $4 billion in 2017. If you want to keep up with existing clinics (and get ahead of newcomers), your marketing plan needs to be strategic, diverse, and effective. So consider the pros and cons of common marketing options to help get your share of local consumers.
Social media pros & cons
+ Everyone’s doing it: Facebook has 2+ billion users. Instagram has 700+ million. And Twitter? 328+ million tweeters.
+ Hashtags extend organic reach: Consumers interested in particular treatments can easily discover relevant posts and your account with just one click—no marketing spend required.
+ It’s free to post: Facebook, Instagram, and Twitter make it quick, easy, and free to share content on a regular basis.