If you own a medical spa, you know that the purchasing of equipment entails difficult, but very important, decisions.
Balancing the need to supply state-of-the-art technology, the desire to have a well-balanced service menu along with the preferences of your client base—all while keeping your checking account balance in mind—can be formidable. Not only will these decisions impact what services you offer, they will have a long-term impact (either positively or negatively) on your bottom line.
Step 1. Decide on Your Next New Service
The first step in the process is usually becoming aware of a service that you think would be good to offer.
For example, if you offer laser hair removal and IPL, you might want to consider adding tattoo removal. You’ll want to contact two or three reps from trusted laser companies and ask them to show you what they offer.