When we think of spa treatments, we typically think of a rejuvenating facial, perhaps a therapeutic body wrap, and of course a relaxing massage. But does massage have a place in a medical spa setting?
According to a report by the American Massage Therapy Association, more than 51 million American adults had discussed massage therapy with their doctors or health care providers in 2016. Additionally, 63% of respondents’ providers referred them to a massage therapist or strongly recommended massage therapy.
Connect on an Emotional Level
As the medical field embraces the power of massage, so too should med spas, according Brian Goodwin, master esthetician, consultant and international educator for Eminence Organic Skin Care.
“Massage in a medical spa setting offers a fantastic opportunity to differentiate yourself from other medical spas in the industry,” he said. “By including or offering massage as an upgrade to a client receiving more med spa geared services, you will have an advantage over most medical spas in the market by connecting with the client on an emotional level.”