Cryolipolysis, or fat freezing (brand name CoolSculpting), is a method of noninvasive fat reduction in which cold temperature is used to break down fat cells. According to the American Society of Plastic Surgeons, fat cells, in particular, are more susceptible to the effects of cold than other types of cells, which allows the fat cells to be destroyed while the skin and other structures are spared of injury.
Patients typically see a fat reduction of about 20% and no downtime is required, making fat freezing an ideal choice for patients seeking noninvasive fat reduction treatments. While patients may see their waistbands shrink in size, offering cryolipolysis can mean just the opposite for a practice’s bottom line.
Fat Freezing to Increase Revenue
Stanley Kovak, M.D., of Kovak Dermatology & Laser Institute, notes that medical spas should “definitely” consider adding fat freezing to their menu of treatments if they have time for training and room for the equipment.
“If you don’t get good results, you’ll get a bad reputation and the treatment will get a bad reputation." — Stanley Kovak, M.D.
“Be aware of competition because that can definitely have an effect on your return on investment,” he said. “If you don’t get good results, you’ll get a bad reputation and the treatment will get a bad reputation. CoolSculpting does work if used in the right hands and on the right person.”