Since the advent of the photograph in 1839, pictures have become the overwhelmingly preferred means of communication. Today, anyone with a smartphone can take higher quality photos than were available even a decade ago with expensive, professional equipment. And what are people doing with their photos? Sharing them via social media on Facebook, Twitter, Instagram, Pinterest and Snapchat.
The explosive growth of photo-sharing isn’t surprising when posts with photos get 53% more likes and 104% more comments than pic-less posts. The ability of images to attract and engage is astonishing and demands a shift in how we reach potential patients. Many clinics have already realized the power of photographs (they are worth a thousand words, after all) but don’t have the understanding to leverage them appropriately. In this article we walk you through the top three things that will help you use your photo gallery to drive clients and increase revenue.
Improve Your Photo Quality
It should be obvious that good pictures are better than bad ones, but for the aesthetic industry, quality is more than important – it’s essential. Why? Because you’re selling a product that’s all about visual appeal. If you have poor quality photos, how will potential clients interpret the quality of your work? (Hint, the answer is “poor.”)
With all the advances in phone and tablet cameras, anyone can take professional-quality photos at any time. To prove that point, Apple launched a 2015 ad campaign that featured crowdsources photos snapped by iPhone users around the world. The ability to take beautiful pictures is so commonplace that it’s shifted the expectation on businesses. As professionals, you have to up the quality of your work to attract consumers.