It turns out that 31 percent of men said they are “extremely likely” to consider a cosmetic procedure (surgical or non-surgical) and 44 percent said they would have a treatment done to feel better about themselves, with 31 percent reporting a willingness to make a “fix” to please a partner, according the survey of 618 men. Another 31 percent wanted to look less tired and stressed while 25 percent would consider a procedure to remain competitive on the job.
Not just for the boomers, Millennials and Generation Z (born between 1996 and 2010) actually lead the way in the new aesthetic-friendly frontier for men. The goal is to maintain their youthful edge rather than combat facial aging. Of the 31 percent of men surveyed who are extremely likely to consider having a treatment done to look better, 58 percent were between 25-34 years old, while 34 percent were 18-24 years old, the survey showed.
So what tops the “man”tenance list?
Hair is a big concern, with 60 percent of men surveyed saying that their hair (or lack thereof) bothers them most. Skin and eyes were tied for second for 44 percent of respondents. Just 22 percent were bothered by their chin and neck, and most men did not mind some distinguishing forehead wrinkles, an area of worry for just 19 percent.