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Hawaii Next Level Leadership Event
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AmSpa's 5-Year Anniversary!

The NEXT Level Leadership Event

Taking Your Business from Good to Great

June 13 - 15, 2018
Grand Wailea, A Waldorf Astoria Resort
Maui, Hawaii

AmSpa is celebrating 5 years of medical aesthetic business and legal training by bringing some of the best aesthetic practices in the country to get even better! This three-day seminar will cover topics such as:

  • CEO/Leadership training;
  • Measuring business and performance intelligence;
  • Key metrics from the nation's best med spas;
  • Tips from the top med spa professionals;
  • Brainstorming solutions to your biggest challenges;
  • ...and more!

Additionally, the schedule will feature key note talks from some of the most impactful leadership speakers in the country, not to mention plenty of time to spend outside enjoying paradise!

Celebrate 5 Years With Us!

AmSpa is proud to have dedicated the past five years to helping medical spas and aesthetic practices become legally compliant, efficient, profitable, and successful.

Over 650 medical spa and aesthetic professionals have attended an AmSpa Boot Camp or regional regulatory workshop.

Over 450 medical spa and aesthetic professionals representing over 200 individual spas attended the first ever Medical Spa Show earlier this year.

The past five years have seen unbelievable and unprecedented growth in the non-invasive medical aesthetic industry, and the best is still yet to come. Celebrate with AmSpa, and take your practice to the Next Level.

What our attendees say:


Expires 5/13/18
Early Bird Price

Non-members $ 675 00
Members $ 575 00
Additional Attendee $ 530 00
    Sign up by May 13 to save $75!

Full Price

Non-members $ 750 00
Members $ 650 00
Additional Attendee $ 605 00
    Members save $100 off of the full ticket price!
    Success comes with instructions!


8:45–9am | Registration and Continental Breakfast

9–10am | Building Leaders From Scratch–How Today's Leaders Will Shape Tomorrow's $10 Billion Medical Spa Market
This is one of the only industries in which thinking compassionately about others and improving their lives can make you rich. How do you balance the opportunity to build million-dollar brands with the responsibility you have on others' appearance, confidence, and self-worth. The answer lies in how you position yourself, and what you project to your patients and your team. Although there are many techniques and processes that, if employed, will increase your bottom line, the key to leadership and success in this industry is conveying compassion toward others. If you do that, success will follow.
  • What defines success in this industry? Money? Results?
  • How much money can you actually make? How much money should you make?
  • What do the best medical spa leaders do to build successful brands?
  • The case for expansion vs. the case for staying small

  • 10am–5pm | Leadership Training With Robin Pou

    5–7pm | AmSpa 5th Anniversary Luau!

    6:30–7:30am | Answer the Bell: Yoga on the Beach!

    8:30-8:45am | Continental Breakfast

    8:45–9:15am | Opening Remarks

    9:15am–12:30pm | The Systems, Processes and Tools the Best Medical Spas Use
    Take a deep dive into what makes the best medical spas special. What structures, systems and processes do they use that are different? What do they focus on? What metrics do they track? If you want to become a top medical spa, what better way than to learn from those who have already done it?
    • Building a Multi-faceted Practice
    • Monthly Memberships That Build Loyalty and Revenue
    • How to Protect Your Business Interests: Confidential Information, Covenants Not to Compete and Non-Solicitation Agreements
    • The Money-maker–Consultations That Sell Themselves
    • Building a Brand Through One Treatment
    • Making Top Dollar Off of Injectables
    • How to Balance Efficiency and Patient Satisfaction
    • Social Media Posting and Influencing

    12:45pm–1:30pm | Lunch

    1:30–3pm | Success Stories Round Table

    3–3pm | Closing the Loop: Valuing and Selling Your Medical Spa
    Learn from one of the pioneers of the medical aesthetics industry about what makes medical spas attractive when they are up for sale.
    • Learn the characteristics of an attractive medical spa
    • Discover what your spa is worth
    • See things from a buyer's POV: What a buyer looks for when purchasing a medical spa

    3–5pm | It's 5:00 Somewhere: Tropical Happy Hour With the Entrepreneurs, Influencers and Speakers

    8–8:30am | Continental Breakfast

    8:30–9am | Opening Remarks

    9–10am | Measuring Success Metrics
    In this session, the group will review the top metrics the best medical spas focus on and measure, and reveal some of their top and bottom line numbers. This is a great opportunity to learn important lessons from others' successes and challenges.
    Speakers: Dori Soukup, InSPAration Management; Bryan Durocher, Durocher Enterprises
    • Income vs. expense/annual revenue/gross profit margin
    • Payroll expenses
    • Marketing expenses
    • High-ROI treatments
    • ROI on providers and treatments
    • Metrics to review every day, month, quarter, year
    Based on these numbers, what can be learned? What can be improved upon? Made more efficient?

    10–10:30am | Break

    10:30–12pm | Success Metrics Breakouts
    Group Leaders: Dori Soukup, InSPAration Management; Bryan Durocher, Durocher Enterprises; Louis Frisina, Frisina Consulting; Terri Ross, Lasky Aesthetics; Tim Sawyer, Crystal Clear Digital Marketing
    Break into small groups with each group going over their own numbers in the same format as the morning success stories. During this time, the groups review certain predetermined metrics and discuss, as a group, what they mean and how each medical spa can improve. Each group will have one leader to help guide the discussion and make observations on the numbers.

    12–1pm | Lunch

    1–2:30pm | Breakouts–On the Hot Seat
    After lunch, breakouts continue, with each owner getting a chance to be on the "hot seat." Attendees should come prepared with a business challenge they'd like to solves, and pitch it to the other group members to talk about the best way to solve that problem. This hot seat conversation will be led by one of the consultant leaders. Attendees must submit their challenges ahead of time in order to be paired with the proper leader, and other attendees facing the same issues.

    Program Ends: Aloha and Mahalo!


    Robin Pou

    Robin Pou has worked as a chief advisor and strategist, with leaders from Fortune 100 executives to entrepreneurs of high-growth companies, and well-known brands, including State Farm, Southwest Airlines, BakerBotts, and cabi.

    As a former COO, General Counsel and Board Member, he has completed dozens of M&A transactions, led hundreds of employees across diverse teams and scaled businesses to successful exits. He’s also the founder of three successful start-up companies, including, which he sold to Gaylord Entertainment.

    Robin was the highlight of our annual Basecamp Conference. As our only outside speaker he delivered in every way! He engaged the audience with both stories and transformational concepts that equipped our attendees to think about their leadership in a new way. He delivered exactly what our audience needed.

    -Veeral Rathod, CEO, J. Hilburn
    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.

    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.

    Dori Soukup

    Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.



    The Grand Wailea, A Waldorf Astoria Resort

    3850 Wailea Alanui Drive
    Wailea, HI 96753

    AmSpa Group Block Rates*:
    Deluxe Garden View: $280
    Ocean View: $295
    Deluxe Ocean View: $315
    Click here to view photos a descriptions of specific room types.

    The AmSpa group room rate is up to 60% lower than posted rates for this hotel. As you might expect, hotel rooms in Maui fill up fast for this time of year, so be sure to secure your room soon!

    After you purchase your ticket you will receive an email with a link to reserve your room in AmSpa's room block.

    Must book on or before 5pm CST Friday, May 14 to secure discounted room rate.

    Group Discounts
    Reservations that are booked in the AmSpa room block will have access to the following hotel discounts:
    • 10% Spa Grande Discount for Treatments Only (excludes specialty packages or “terme only” experience)
    • 30% discount on cabanas and casabellas (does not include Super Cabana or food and beverage), based on availability, during main program dates

    Please note:
    The hotel is approximately 18 miles (35 minutes) from Kahului Airport (OGG). Direct flights are available into Kahului Airport from LA, San Jose, San Francisco, San Diego, Oakland, Sacramento, Salt Lake City, Portland, Phoenix, Denver, Dallas, and Seattle. Check back soon for details regarding recommended transportation options from Kaului Airport to The Grand Wailea.

    Hotel Deposit and Cancellation Policy

    When reservations are made the hotel requires a deposit equal to the room and tax for 2 nights. An individual’s deposit is fully refundable with 30 days’ notice prior to the scheduled arrival. Cancellations or changes to arrival and/or departure dates within 30 days of arrival will result in full payment of room and tax for each night cancelled, up to 2 nights.

    *In addition to the group block rates above, there will be the following charges added to each room reservation:
    1. Daily Resort Charge of $15 per room, per night, plus tax (reduced from $30 for AmSpa group). Daily resort fee includes:
      a) A tropical flower lei greeting upon arrival
      b) Two bottles of water on day of arrival placed in guestroom
      c) 45-minute photography session with Pacific Dream Photography (must be scheduled in advance directly with hotel)
      d) Unlimited local, toll-free, and credit card calls (no access fee)
      e) Coffee & tea in guest rooms
      f) Participation on yoga classes
      g) Admission to twice-daily SCUBA clinics
      h) Use of Beach Cruiser Bikes (based on availability)
      i) Beach umbrellas for use on Wailea Beach (subject to availability)
      j) In-room Internet access (up to 20MB), with wireless capability and internet for multiple devices
    2. Porterage guest charge of $12.50 per person, per room for check-in and check-out service applicable to each guest occupying a room, regardless of age. This is a one time charge and NOT per night, however it is applicable to each person occupying the room.
    3. Room Attendant Charge of $3.00 per room, per day for standard rooms and $6.00 per room, per day for suites
    4. Local Taxes, fees and assessments; currently GET is 4.166% and TAT is 10.25% for a total of 14.416%. All taxes are subject to change.
    Contact Us

    224 N Desplaines, Ste. 600S
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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