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How to Open a Medical Spa or Provide Medical Aesthetic Services
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How to Open a Medical Spa or Provide Medical Aesthetic Services

Executive-level training courses are two-day, can’t-miss knowledge and technique-driven seminars created for physicians and nonphysicians who are looking to provide medical aesthetic services or open a medical spa…the right way. Attendees to this intensive seminar will leave with the tools and tactics needed to successfully and legally operate a medical aesthetic facility. This course is limited to the first 40 people who sign up. Register today and save $75 (expires 5/1/15)!

6/1/2015 to 6/2/2015
When: Monday, June 1 - Tuesday, June 2, 2015
8 am - 5 pm
Where: O'Hagan Law Firm
1 East Upper Wacker Drive, Suite 3400
Chicago, Illinois  60601
United States
Contact: Cathy Christensen
3129810994


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Executive-level training courses are two-day, can’t-miss knowledge and technique-driven seminars created for physicians and

 Exhibitors and sponsors at the event include:
 
 
 
 
 
 
 
 
 

nonphysicians who are looking to provide medical aesthetic services or open a medical spa…the right way. Attendees to this intensive seminar will leave with the tools and tactics needed to successfully and legally operate a medical aesthetic facility. This course is limited to the first 40 people who sign up. Register today and save $75 (expires 5/1/15)!

When:

Monday, June 1 - Tuesday, June 2, 2015
8 am - 5 pm CST

Where:

O'Hagan Law Firm
1 E. Upper Wacker Drive, Suite 2015
Chicago, IL 60601

Following is the finalized agenda for How to Successfully Open a Medical Spa or Provide Medical Aesthetic Services in Your Practice. 

Agenda for Chicago Executive-level Training
Day 1 (Monday, June 1)
8-8:30 am—Breakfast

8:30-9 am Opening Keynote: Alex R. Thiersch, Founder/Director, AmSpa


9-10 am The Plan | Speaker: Francis X. Acunzo, President, Acara Partners

When launching a medical spa or starting to offer medical aesthetic services in your practice, developing an effective business plan is essential to provide order and balance to the process and also to secure the necessary financing. In order to do so, one must identify the business concept; classify target audiences and geographic markets; secure demographic data; recognize competitors; and conduct competitive research. An estimation of sales by program is needed, along with determining the architectural program. This includes coming up with the number of each type of resource, support staff and related office space, along with hallways, mechanical areas, and furniture and equipment needs. The total investment must be estimated, and a five-year financial pro forma should be prepared. 

10-10:15 am Break: Morning Break

10:15-11:15 am The Build | Speaker: Kim Matheson Shedrick, Senior Vice President, WTS International
 How to create a profitable floorplan.
 How to design a profitable retail area.
 What is the ideal business flow for optimum guest experience and retail sales?
 Top 5 tips for a successful expansion/top 5 tips for a successful new build
 How do you find the right architect/builder/decorator to meet your spa’s specific needs?

11:15-12:45 pm The Books | Speaker: David Thibault, Partner, Brown CPA Group
 What is the best corporate structure for your business?
 Best accounting practices (should include worksheet for handbook)
 Common tax write-offs/deductions
 Software must-haves
 Managing overhead—what’s appropriate for various business sizes/structures
 Putting financial metrics and goals into place and following up on them.

12:45 pm – 1:45 pm Lunch

1:45 pm – 3:30 pm The Launch | Timothy Sawyer, Founder, Crystal Clear Digital Marketing
 Marketing and cross-marketing
 How to form lucrative partnerships
 How to hold profitable events within a medical spa
 Is advertising worth it?
 How to build momentum within your business

3:30-4 pm Break: Afternoon Break

4 pm – 5 pm The Law—OSHA and HIPAA | Speakers: Steve Wilder, Sorensen, Wilder & Associates and Alex Thiersch, Partner, O'Hagan Law Firm; Founder, AmSpa

OSHA compliance in a medical spa
 5 steps to attaining OSHA compliance.
 7 common areas where OSHA will get you.
 What you should do should your OSHA surveyor pay you a visit.
 How to write and teach your workplace safety programs, who should be trained, and what must be kept ongoing.

HIPAA and its application within a medical spa
 Common HIPAA liability exposures.
 HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean to you.
 Policies and training needed to be HIPAA compliant.

6 pm – 8 pm Networking dinner

Day 2 (Tuesday, June 2)
8-8:30 am—Breakfast

8:30-9 am Opening Keynote: Dr. Steven H. Dayan, MD, FACS


9 – 10 am The Team | Speaker: Jamie Parrott, President, MedResults Network
 Hiring right
 Payroll
 Commission structures and plans
 Growth opportunities for team members
 Strengths-based hiring
 Employee retention
 Investing in education and your team
 Incentivizing your team

10 – 10:15 am  Morning Break

10:15 – 11:45 am The Infrastructure | Speakers: Kevin Mendell, Strategic Marketing Director Alma Lasers; Terri Wojak, Director, True U; and David Shaffer, Vice President Professional Medical, Insurance Offices of America 

 Working with vendors who will work with you
 What to look for in education and marketing support
 How to look for a new product line
 When to buy vs. when to lease
 Top 5 things medical spas need when it comes to insurance

11:45 am – 12:45 pm Lunch

12:45 pm – 2:45 pm 

 

The Law | Speaker: Alex R. Thiersch, Partner, O'Hagan Law Firm; Founder, AmSpa; Jamie L. Filipovic, O'Hagan Law Firm; David Neiman, O'Hagan Law Firm

 Overview of Illinois rules and regulations affecting the medical spa, medical aesthetic and laser industries
 Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
 Current hot topic state-specific issues affecting the industry.
 Ownership: Who can own a med spa? How best to structure a corporation?
 Medical spa supervision and delegation: Must a physician be present and examine every new patient?
 Aestheticians and laser technicians: What they can and cannot do in a medical spa.
 The laws surrounding referrals and gift cards.

2:45 pm – 3 pm: Afternoon break 

3 – 4 pm The Long-term | Bryan Durocher, Founder, Durocher Enterprises
 How to build on initial success
 How to hold strategic planning (yearly? Bi-yearly?)
 Goal-setting strategies
 Setting measures for success

 

4 pm – 5:30 pm Closing: The Lessons | Louis Frisina
 What crucial success lessons have you have learned as a medical spa business owner/physician over the years

 

 

Hotels Near the Event

Renaissance Chicago Downtown
1 W. Upper Wacker Drive
312-372-7200

The Wit
201 N State St
312-467-0200

Hyatt Regency Chicago
151 E. Wacker Drive
312-565-1234

Fairmont Chicago at Millenium Park
200 N. Columbus Drive
866-540-4408 
Hampton Inn Chicago
Michigan Avenue

(Brand new! June 1 will be the first day they accept reservations)
68 East Wacker Place
312-419-9014
Hotel Monaco
225 North Wabash
866-610-0081 
Comfort Suites Chicago
320 N. Michigan Ave.
(312) 384-1208

Wyndham Grand Chicago Riverfront
71 East Wacker Drive
312-346-7100
Swissotel Chicago
323 East Wacker Drive
888-737-9477
Hotel Allegro
171 West Randolph St.
(800) 643-1500

 
Hotel Burnham
1 West Washington St.
(866) 690-1986  

 

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