AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
Sign up now for this premium-value seminar to receive:
In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Breakfast and lunch both days, and a cocktail reception on day 1
What our customers say?
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
Sally Martin, RN
Monarch Beach Laser & Aesthetics
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
I have been attending professional seminars for 35 years. Hands down best informational seminar I have attended.
Welcome and overview of current state of the medical spa industry.
9 – 10:30 am The Plan
How to develop and write a medical spa business plan, step-by-step.
How to do market research for your medical aesthetics practice.
Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
The Owner Breakdown: Which one are you? (This will involve covering three different types of owners and/or stages and the details they need to be considering at this stage in their businesses.)
Should you work with a consultant?
How to profitably design and lay out your space.
10:30 – 10:45 am Morning Break
10:45 – 11:45 pm The Financials
Money matters: Learning how much you need, how you can get it and how can you make the most of it. (We need to make sure that the numbers used throughout this presentation are relatable and correct for various regions of the U.S., not just the highest end.)
Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
Managing overhead—what’s appropriate for various business sizes/structures.
Putting financial metrics and goals into place and following up on them.
11:45 pm – 12:45 pm Lunch
12:45 pm – 1:30 pm Hot Topics Panel
1:30 – 3:30 pm The Law
Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
Trademarking your brand.
Employment law basics.
Current hot topic state-specific issues affecting the industry.
Ownership: Who can own a medical spa? How best to structure a corporation?
Medical spa supervision and delegation: Must a physician be present and examine every new patient?
Anti-kickbacks - The laws surrounding referrals and gift cards.
Setting a compensation plan without violating fee-splitting laws
3:30 – 4:00 pm Afternoon Break
4 – 5 pm The Digital Marketing Ecosystem
The importance of social media marketing
Designing an effective and profitable website
Discovering the difference between engagement and conversion
Connecting the practice’s current people, processes and tools directly to marketing ROI
How to grow your medical spa’s current and future patient base in today’s digital era
5 – 6 pm The Lessons
Learn the habits the best medical spa practices have in common.
8:30 – 9:30 am The Anatomy of a $5 Million Medical Spa
9:30 am – 10:30 am Building and Increasing Long-term Revenue
How to cash in with medical spa retail.
VIP/loyalty program and monthly subscriptions.
When do I add treatments and how do I determine the correct price point.
How do you figure out an actual ROI?
10:30 – 10:45 am Morning Break
10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. Terri Ross is the manager of one of the top performing aesthetic centers in the U.S., Lasky Aesthetics of Beverly Hills, and has helped build the practices of renowned surgeons like Dr. Paul Nassif and Dr. Jason Emer. In this session, Ross will teach the following.
How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.
11:15 am – 12:15 pm Building a Dream Team
The best medical spas all cite to their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
Recruiting, interviewing and selecting the right team
Implementing a performance-based compensation model
Charting career paths
Investing in training and coaching
Rewarding and recognizing your team
12:15 pm – 1:15 pm Lunch
1:15 – 2:15 pm Selecting Your Treatments
How do you select which treatments to offer? Which treatments are necessary, which have the best ROI, and which should be avoided? Terri Wojak is a world-renowned aesthetician and an expert on the ROI of medical spa treatments, including laser treatments, skin care offerings, and injectables. In this module, attendees will learn the following:
Getting a piece of the massive–and growing–aesthetic laser market
Injectables–the foundation of any medical spa
The 411 on microneedling, dermaplaning and microblading
The latest in cutting-edge treatments–PRP, stem cells, and more
How skin care can increase the profitability of your medical spa
2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan
Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
Timing and frequency.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promise.
3:15 – 3:45 pm PANEL: The Social Media
What role do social media and online influencers play in your business?