AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
Sign up now for this premium-value seminar to receive:
In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Breakfast and lunch both days, and a cocktail reception on day 1
What our customers say?
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
Sally Martin, RN
Monarch Beach Laser & Aesthetics
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.
8 – 8:30 am Registration and Continental Breakfast
8:30 – 9 am Opening Keynote
Speaker: Alex R. Theirsch, JD, AmSpa/ByrdAdatto
Welcome and overview of current state of the medical spa industry.
9 – 10:30 am The Plan Speaker: Bryan Durocher, Durocher Enterprises
How to develop and write a medical spa business plan, step-by-step.
How to do market research for your medical aesthetics practice.
Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
The Owner Breakdown: Which one are you?
Should you work with a consultant?
How to profitably design and lay out your space.
10:30 – 10:45 am Morning Break
10:45 – 11:45 pm The Financials Speaker: Dori Soukup, InSPAration Management
Money matters: Learning how much you need, how you can get it and how can you make the most of it.
Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
Managing overhead—what’s appropriate for various business sizes/structures.
Putting financial metrics and goals into place and following up on them.
11:45 am – 12:45 pm Lunch
12:45 – 1:30 pm Hot Topics Panel Moderator: Alex R. Thiersch, JD, AmSpa/ByrdAdatto Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Toni Lee Ortiz, Environ Skin Care; Jamie Isenhart, Sciton Laser
1:30 – 3:30 pm The Law Speakers: Alex R. Thiersch, JD, AmSpa/ByrdAdatto; Renee Coover, JD, ByrdAdatto
Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
Trademarking your brand.
Employment law basics.
Current hot topic state-specific issues affecting the industry.
Ownership: Who can own a medical spa? How best to structure a corporation?
Medical spa supervision and delegation: Must a physician be present and examine every new patient?
Anti-kickbacks - The laws surrounding referrals and gift cards.
Setting a compensation plan without violating fee-splitting laws
3:30 – 4:00 pm Afternoon Break
4 – 5 pm The Lessons Speaker: Louis Frisina, Frisina Consulting
Learn the habits the best medical spa practices have in common.
5 – 6 pm The Digital Marketing Ecosystem Speaker: Tim Sawyer, Crystal Clear Digital Marketing
The importance of social media marketing
Designing an effective and profitable website
Discovering the difference between engagement and conversion
Connecting the practice’s current people, processes and tools directly to marketing ROI
How to grow your medical spa’s current and future patient base in today’s digital era
8:30 – 9 am The Anatomy of a $5 Million Medical Spa Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
9:00 – 10 am Building and Increasing Long-term Revenue Speaker: Bryan Durocher, Durocher Enterprises
How to cash in with medical spa retail.
VIP/loyalty program and monthly subscriptions.
When do I add treatments and how do I determine the correct price point.
How do you figure out an actual ROI?
10 – 10:15 am Morning Break
10:15 – 10:45 am The Treatments Speaker: Terri Ross, Lasky Aesthetics and Laser Center
Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Findout more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.
10:45 – 11:15am The Consultation Speaker: Terri Ross, Lasky Aesthetics and Laser Center
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. How do you turn your consultation room into the highest revenue generating space in your practice?
How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.
Consultation demo with audience member.
11:15 am – 12 pm Developing Clientele Through Social Media–Secrets of an RN Influencer Speaker: Vanessa Lee, RN
Social media marketing has become one of the most powerful forces in driving business from younger consumer generations, including Millennials and the upcoming Generation Z. Although most medical spa owners are aware of the importance of social media, many don't understand how to best use it. Learn tips and tactics from leading aesthetic influencer, Vanessa Lee, RN, during this enlightening session.
12 – 12:45 pm Lunch
12:45 – 1:30 pm PANEL: The Social Media Moderator: Alex R. Thiersch, JD, AmSpa/ByrdAdatto Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Dori Soukup, InSPAration Management; Terri Ross, Lasky Aesthetics; Jasmine Hill, Aesthetic Influencer; Vanessa Lee, RN
What role do social media and online influencers play in your business?
1:30 – 2:30 pm The Marketing Plan Speaker: Bryan Durocher, Durocher Enterprises
Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
Timing and frequency.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promies.
2:30 – 3:30 pm The Team Speaker: Dori Soukup, InSPAration Management
The best medical spas all cite their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably.
Recruiting, interviewing and selecting the right team
Implementing a performance-based compensation model
From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.
Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.
Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.
Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.
Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
AmSpa Room has a block of rooms at the Marina del Rey Marriott at a group rate of $209.00++ per night. Book on or before Friday, March 23 to secure AmSpa's group rate. Rate available on Friday and Saturday, April 6-7.
Parking and Taxis
The Marina del Ray Marriott does NOT offer complimentary shuttle to/from LAX. Average taxi fare is $20 (one way). Valet parking (only) is available for $39 per night on property. Self-parking is available in Marina Lot 10 at 4101 Admiralty way for $8/day on weekends and $6/day on weekdays and overnight parking is allowed. Spaces are on a first come first served basis for this lot and administered by the city.